RESEARCH: WHERE ARE TRAILERS SHOWN?

Trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. Dedicated trailer sites and official film websites often carry trailers that have been cut for a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened.

After a discussion, I decided that trailers are shown in five different places: Cinema, Television, Websites, DVDS and Social Media.

Cinema:

Trailers are often shown in the cinema before the viewing for a movie begins. The trailers in the cinemas are often more extended than original trailers shown on other platforms. Therefore, this allows audiences to gain a better insight of the film. However, I would argue that this isn't always effective as audiences might not be paying much attention to the trailers because they have come to see a different movie,.

Television:

Between television shows there is often opportunities for advertisement and so therefore trailers can be exhibited. However, as most television shows are for general viewing, this means that movies with higher age ratings get less exposure on television until a certain time. In contrast, if the television isn't playing live footage, users could easily skip the adverts to get back to the program they intended to watch.

Dvds:

Similar to the cinema, trailers are often shown on DVDS before the movie. However, this is ineffective because most users would just skip the trailers and go straight to the start of the film. So although trailers are shown on DVDS, it isn't nearly as effective then the trailers shown on live television.

Websites:

The film website is likely to have the trailer on it, therefore, any audiences trying to find the trailer can just find it on their website. On 3rd party websites there might be pop up advertisements on the side of the screen which could be displaying the trailer. Youtube is a platform exclusively for video sharing, therefore, it would be easy to find the trailer for the desired movie on youtube. YouTube also has an advertisement scheme, as a result some users might see the trailer for a movie before a youtube video.