The FDA resource 'Teaching Trailers' suggest that whilst a film should clearly signal a genre in order to help audiences make decisions about whether they would like the film, but the marketing campaign and the film trailer should also offer audiences new experiences that make the film fresh and different from others in the same genre. This is known as the unique selling point or USP.
Given three trailers, I identified what was the USP in each:
THE LION KING
USP - Film consists of only talking animals and offers extremely high quality and realistic animation.
LATE NIGHT
USP - Film consists of star talents, Mindy Kaling and Emma Thompson with the main focus being on women and femenism.
SPIES IN DISGUISE
USP - Film consists of extremely well known stars within the industry, Will Smith and Tom Holland. High quality animation is also present.
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