Trailers are generally aimed at the same audience as the films they publicise. Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. I analysed the trailers and attempted to match the potential target audience to the categories below:
My conclusions:
VITA AND VIRGINIA is suited to: As this movie is a literary adaptation of a 1990 stage play, the target audience is likely to be for viewers aged 25+, it would be for audiences who are lovers of literature such as those interested in the Bloomsbury group. Therefore, this movie is possibly skewed towards women who would enjoy the sort of film like Emma by Jane Austen. This movie would appeal to people interested in the history of female liberation and coming of equality and independence. As Vita and Virginia is an arthouse film it would appeal to audiences that are lovers of period drama who would find this film appealing to them because of the high production values and the settings of Sissinghurst which is considered one of the most beautiful national trust landsites in the country, which is where Vita lived.
FROZEN 2 is suited to:
Disney movies are expected to create a wholesome feel good appeal which is likely to children under 13 but also families. The main character is female because young female audiences felt they were not represented enough in films as strong empowered woman. Although this movie is clearly targeted for younger audiences, the high production values through the use of incredibly realistic CGI could also appeal to older audiences. As Frozen 2 is a sequel it attracts audiences who enjoyed the previous film.
APOLLO 11 is suited to:
Apollo 11 would appeal to audiences who value the achievements of the West. Recently I have watched the trailer for Gravity, although both based in space, Gravity appeals to audiences interested in the anticipation of drama and unexpected events. However, unlike Gravity, Apollo 11 gives off the sense of triumph which by audiences feel as one. As this movie is a documentary it would appeal to audiences who enjoy non-fiction rather than fictional pieces.
Good.
ReplyDeleteAPOLLO featured at Sundance and would appeal to prestige audiences. The target age group could be quite wide but probably 35+ as those people who lived through one of the most momentous technological achievements of their time would be attracted by the promise of previously unseen footage. The high quality editing and production values are clear from the film and underpin the authenticity of the experience.